Pallinghurst Buys Egg Brand; Plans to Launch Faberge Gemstones
Jeremy Gutsche — May 31, 2007 — Business
References: reuters
The Faberge brand is synonymous with luxury, but its glamour days are long past. However, a group of mining investors at Pallinghurst Resources have purchased Faberge with bold plans to revive the brand.
Sean Gilbertson, a partner of Pallinghurst, explained, "What we want to do is create the world's leading supplier of branded gemstones... But there is a natural follow-on opportunity and that is to re-establish Fabrege as the world's leading luxury goods name."
While the Faberge Eggs themselves don't really turn me on, there's a certain appeal to a brand name that was coveted by Russian czars. Plus Faberge has a history that spans back to 1842. Accordingly, Pallinghurst's expansion of Faberge Gemstones could be successful.
Sean Gilbertson, a partner of Pallinghurst, explained, "What we want to do is create the world's leading supplier of branded gemstones... But there is a natural follow-on opportunity and that is to re-establish Fabrege as the world's leading luxury goods name."
While the Faberge Eggs themselves don't really turn me on, there's a certain appeal to a brand name that was coveted by Russian czars. Plus Faberge has a history that spans back to 1842. Accordingly, Pallinghurst's expansion of Faberge Gemstones could be successful.
Trend Themes
1. Reviving Heritage Brands - The purchase of Faberge by Pallinghurst Resources presents an opportunity for mining investors to revive and modernize heritage brands.
2. Branded Gemstones - Pallinghurst's plans to create the world's leading supplier of branded gemstones opens up a disruptive innovation opportunity in the gemstone industry.
3. Luxury Goods Revival - The revival of Faberge as the leading luxury goods name offers the chance to tap into the growing market for exclusive and prestigious brands.
Industry Implications
1. Mining - The acquisition of Faberge by Pallinghurst Resources presents a strategic opportunity for the mining industry to enter the luxury goods market.
2. Jewelry - The launch of Faberge Gemstones by Pallinghurst Resources can disrupt the jewelry industry by offering a unique combination of branded gemstones and luxury heritage.
3. Luxury Goods - The revival of the Faberge brand by Pallinghurst Resources opens up opportunities in the luxury goods industry to re-establish an iconic name and capture a niche market segment.
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