Dunkin' is Introducing New Cosmic Coolattas for a Moon Landing Anniversary
Laura McQuarrie — April 26, 2019 — Lifestyle
References: news.dunkindonuts & delish
To celebrate the 50th anniversary of the Moon Landing, Dunkin' is bringing back its brilliantly colored Cosmic Coolattas, plus two new flavors. While Dunkin' previously introduced the Cosmic Pineapple Coolatta, fans will be able to try the all-new Cosmic Grape Coolatta, which layers grape and blue raspberry slushies, and the Cosmic Strawberry Coolatta, which is accented by a blend of strawberry and blue raspberry. Beyond providing refreshment and flavor, these drinks will also undoubtedly become the subject of many photos shared on social media, thanks to the way the layered colors of the beverages look like out-of-this-world star clusters.
In keeping with the theme of outer space, Dunkin' launched a Shooting Star donut that's topped with blue raspberry-flavored popping candy clusters.
In keeping with the theme of outer space, Dunkin' launched a Shooting Star donut that's topped with blue raspberry-flavored popping candy clusters.
Trend Themes
1. Cosmic Coolattas - Dunkin' is introducing brilliantly colored slushie drinks inspired by the 50th anniversary of the Moon Landing, which provides an opportunity for innovative flavor combinations and visually appealing beverages.
2. Layered Color Drinks - The layered colors of the new Cosmic Coolattas from Dunkin' create a visually stunning effect, opening up possibilities for other food and beverage industries to adopt similar techniques and create eye-catching products.
3. Social Media-worthy Drinks - The vibrant and visually captivating Cosmic Coolattas are expected to become popular subjects for social media posts, presenting an opportunity for businesses to leverage the power of social sharing and incorporate visually striking drinks into their marketing strategies.
Industry Implications
1. Food and Beverage - The introduction of Cosmic Coolattas by Dunkin' showcases the potential for innovation in the food and beverage industry, specifically in creating unique and visually appealing drinks that captivate consumers.
2. Hospitality - Hotels, resorts, and other hospitality establishments can take inspiration from Dunkin's Cosmic Coolattas to develop visually stunning and Instagram-worthy drink offerings, enhancing the overall guest experience and driving social media engagement.
3. Event Planning - Event planners can incorporate the concept of layered color drinks into their themed events, such as space-themed parties, providing guests with a unique and visually stimulating beverage experience.
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