These Cosmetic Bags from Adidas Carry All of a Runner's Essentials
Laura McQuarrie — August 4, 2015 — Fashion
References: japantrends
In collaboration with a student from Aoyama Gakuin University, Adidas created a new sports accessory for women—cosmetic bags that are essential for women who are always on the go and want to stay looking fresh.
Rather than being a traditional cosmetics bag to stash a variety of makeup products and tools for touching up, The Cosmetic Bag was envisioned as a "mobile powder room." Naturally the bag does have slots to store cosmetics, but its biggest selling feature for active women is the tote's ability to carry full-sized A4 documents and a pair of running shoes.
The bag is available in both black and gray and will be sold on the Aoyama Gakuin University campus, at Adidas stores, the active brand's online shop, as well as select department stores.
Rather than being a traditional cosmetics bag to stash a variety of makeup products and tools for touching up, The Cosmetic Bag was envisioned as a "mobile powder room." Naturally the bag does have slots to store cosmetics, but its biggest selling feature for active women is the tote's ability to carry full-sized A4 documents and a pair of running shoes.
The bag is available in both black and gray and will be sold on the Aoyama Gakuin University campus, at Adidas stores, the active brand's online shop, as well as select department stores.
Trend Themes
1. Sports Cosmetic Bags - The trend of sports cosmetic bags presents opportunities for brands to create functional and stylish accessories for active women.
2. Mobile Powder Room - The trend of mobile powder rooms opens doors for innovative products that offer convenience and versatility for women who are always on the go.
3. Multi-functional Tote Bags - The trend of multi-functional tote bags showcases the potential for brands to design bags that can carry both personal items and sports essentials, catering to the needs of busy individuals.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry can explore new designs and materials to create innovative cosmetic bags that align with the needs of active women.
2. Sports and Fitness - The sports and fitness industry can tap into the trend by partnering with fashion brands to develop sports cosmetic bags that integrate seamlessly with athletic gear.
3. E-commerce and Retail - The e-commerce and retail industry can leverage the trend by offering a variety of mobile powder room products and multi-functional tote bags to cater to the demand of busy consumers.
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