The Starbucks Cordusio Celebrates the Brand's Expansion
Michael Hemsworth — September 8, 2018 — Lifestyle
The Starbucks Cordusio espresso drink has been announced by the brand as a new beverage that will be available this fall at participating locations around the world to celebrate its expansion into the Italian market.
The drink is named after the Piazza Cordusio in Milan where the brand recently opened the new Starbucks Reserve Roastery and consists of an extra espresso shot paired with steamed milk, mocha sauce and dusted with cocoa powder. This makes it an enchantingly Italian beverage that is sure to be a hit amongst coffee connoisseurs seeking a new alternative to enjoy this fall.
The Starbucks Cordusio espresso drink will be available only while supplies last at participating locations across the US, Peru, Europe and Mexico.
Image Credit: Starbucks
The drink is named after the Piazza Cordusio in Milan where the brand recently opened the new Starbucks Reserve Roastery and consists of an extra espresso shot paired with steamed milk, mocha sauce and dusted with cocoa powder. This makes it an enchantingly Italian beverage that is sure to be a hit amongst coffee connoisseurs seeking a new alternative to enjoy this fall.
The Starbucks Cordusio espresso drink will be available only while supplies last at participating locations across the US, Peru, Europe and Mexico.
Image Credit: Starbucks
Trend Themes
1. Italian Espresso Revival - Opportunity for coffee brands to introduce Italian-inspired espresso drinks that appeal to coffee connoisseurs seeking new alternatives.
2. Global Expansion Celebrations - Coffee chains can create special beverages to commemorate their entry into new markets and attract local customers.
3. Limited Edition Offerings - Coffee brands can create a sense of exclusivity and urgency by offering unique and limited-time beverages that are only available while supplies last.
Industry Implications
1. Coffee/espresso - Coffee chains and independent coffee shops can capitalize on the trend by offering Italian-inspired espresso drinks on their menus.
2. Hospitality - Hotels and resorts can incorporate Italian espresso drinks into their beverage offerings to enhance the guest experience and differentiate themselves from competitors.
3. Retail/food & Beverage - Gourmet food stores and specialty coffee retailers can stock Italian-inspired espresso drinks to cater to consumers looking for unique and premium coffee options.
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