Coperni SS23 Closed with a Bella Hadid Dress Created Live on the Runway
Laura McQuarrie — October 3, 2022 — Fashion
References: famouscampaigns
One of the most memorable moments of Paris Fashion Week was created during the Coperni SS23 show with model Bella Hadid and a spray-on dress, which came to life at the end of the show. The model stepped onto the runway with just a pair of flesh-toned underwear and heels so that the spray-on dress could be created with a liquid fibre called Fabrican. This unconventional material evaporates when it hits a surface and its texture can be manipulated into different shapes.
The Coperni Spring/Summer 2023 show was described by Coperni’s designers, Sébastien Meyer and Arnaud Vaillant as a "celebration of women’s silhouettes from centuries past." This artful dress design that was live-created on the runway represents new possibilities and potentials in the world of fashion.
The Coperni Spring/Summer 2023 show was described by Coperni’s designers, Sébastien Meyer and Arnaud Vaillant as a "celebration of women’s silhouettes from centuries past." This artful dress design that was live-created on the runway represents new possibilities and potentials in the world of fashion.
Trend Themes
1. Spray-on Fashion - The use of liquid fibers and spray-on materials in fashion design presents disruptive innovation opportunities for garment production and sustainable fashion.
2. Live-designing - The trend of live-designing on the runway can potentially change the way clothes are produced and delivered, creating new possibilities for customization and on-demand manufacturing.
3. Evaporating Materials - The use of evaporating materials in fashion design can lead to new innovations in quick and eco-friendly garment production, and could potentially revolutionize the textile industry.
Industry Implications
1. Fashion - The fashion industry can utilize spray-on materials, live-designing techniques, and evaporating materials to create new products and processes that can disrupt the traditional fashion production models.
2. Textile - The use of new materials and techniques in fashion design can lead to innovations in the textile industry, creating new opportunities for sustainable and eco-friendly garment production.
3. Manufacturing - The trend of live-designing on the runway and the use of spray-on materials can change the way clothes are manufactured, and could allow for more customization and on-demand productions, potentially disrupting traditional manufacturing models.
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