Alder New York's Limited-Edition Cooling Mineral Hydro Mist Celebrates Pride
Laura McQuarrie — June 4, 2021 — Fashion
References: aldernewyork & design-milk
Alder New York's Cooling Mineral Hydro Mist is now available in a special edition just for Pride Month and it helps to support the Ali Forney Center in New York City. The ultra-fine mist helps to provide instant cooling refreshment thanks to ingredients like plumping hyaluronic acid, a mineral complex, pomegranate seed oil and calming extracts. The mist also shares the aromas of peppermint and eucalyptus for cooling and calming.
The skincare product is designed to be used daily, or as needed, especially following physical activity or time in the sun.
The limited-edition Pride packaging taps into the joy of summer and LGBTQ+ Pride with beachy imagery and rainbow colors.
The cooling skincare mist is vegan and cruelty-free and it boasts a long list of ingredient exclusions such as sulfates and parabens.
The skincare product is designed to be used daily, or as needed, especially following physical activity or time in the sun.
The limited-edition Pride packaging taps into the joy of summer and LGBTQ+ Pride with beachy imagery and rainbow colors.
The cooling skincare mist is vegan and cruelty-free and it boasts a long list of ingredient exclusions such as sulfates and parabens.
Trend Themes
1. Eco-friendly Skincare - A growing trend of using natural and sustainable ingredients in skincare products presents an opportunity for disruptive innovation in the beauty and personal care industry.
2. Limited-edition Products for Special Occasions - Creating limited-editions of products for special occasions, such as Pride Month, provides a potential market for innovation in the cosmetics industry.
3. Instant Cooling Products - The demand for products that provide instant cooling, especially following physical activity or time in the sun, presents an opportunity for disruptive innovation in the skincare and beauty industry.
Industry Implications
1. Beauty Industry - The beauty industry can benefit from the trend of using natural and sustainable ingredients, as well as creating limited-edition products for special occasions like Pride Month.
2. Personal Care Industry - The personal care industry can explore the trend of using natural and sustainable ingredients and the demand for instant cooling products in their product development strategies.
3. Charity Industry - Charities, such as Ali Forney Center, can partner with companies to create limited-edition products for special occasions like Pride Month and benefit from a portion of their sales.
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