Xiao Xiao RAZR2 Ad
Jamie Coomber — October 9, 2007 — Pop Culture
References: direct.motorola & freshenmeup
Motorola has enlisted the help of Chinese animator Zhu Zhiqiang to create a tongue in cheek version of the RAZR2 TV ad in the same style as the Xiao Xiao movie. The 75 second clip shows the characters interacting with their phones whilst acting out a genius fight scene. A great partnership for Motorola to form with a nice pay off.
Implications - The commercial starts of completely normal but soon turns into a hardcore battle that involves fighting, dancing and phone usage. It even has a little comedy added into the mix. A techno beat plays in the background that will get you grooving in your seat as you watch this awesome Motorola commercial.
Implications - The commercial starts of completely normal but soon turns into a hardcore battle that involves fighting, dancing and phone usage. It even has a little comedy added into the mix. A techno beat plays in the background that will get you grooving in your seat as you watch this awesome Motorola commercial.
Trend Themes
1. Chinese Anime - Opportunity for other brands to collaborate with Chinese animators to create captivating and unique advertisements.
2. Tongue-in-cheek Advertising - Opportunity for companies to create humorous and unexpected commercials that resonate with audiences.
3. Interactive Animation - Potential for integrating animation with real-life interactions in advertisements for a more engaging viewer experience.
Industry Implications
1. Mobile Technology - Opportunity for mobile phone companies to leverage animated advertising to showcase their products in a creative and entertaining way.
2. Entertainment - Opportunity for the entertainment industry to explore collaborations with animators to enhance their promotional campaigns and engage audiences.
3. Advertising - Opportunity for advertising agencies to incorporate animation and humor to create memorable and effective commercials for their clients.
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