Ivy Hu Uses Meat as a Medium for a Cool Print Ad
Vasiliki Marapas — September 30, 2013 — Marketing
References: thenyegotist & designtaxi
Designer Ivy Hu has created an unconventional, cool print ad to promote ‘Digital Chops,’ a series of WebDev101 Sessions from the IDEO consultancy firm. Hu’s design uses a laser-cutter to print the words ‘Design Chops’ onto a hunk of meat. Hu’s work is the most innovative use of meat since Lady GaGa’s infamous red carpet meat dress.
Of course, the discovery that meat is a printable surface could provide another avenue for advertisers to reach their customers. Does this mean our pork chop dinners will be commercialized from now on? We can’t be sure just yet, but for those who are interested in the meat-printing process, Hu provides a video of herself laser-cutting the phrase onto a slab of meat.
Of course, the discovery that meat is a printable surface could provide another avenue for advertisers to reach their customers. Does this mean our pork chop dinners will be commercialized from now on? We can’t be sure just yet, but for those who are interested in the meat-printing process, Hu provides a video of herself laser-cutting the phrase onto a slab of meat.
Trend Themes
1. Meat Printing - There is an opportunity to disrupt the printing industry by developing printers specialized for printing on meat surfaces.
2. Edible Advertising - There is an opportunity to disrupt the advertising industry by using edible surfaces such as meat for advertising campaigns.
3. Unconventional Design - There is an opportunity to disrupt the design industry by exploring unconventional materials such as meat for creative designs.
Industry Implications
1. Printing Industry - The printing industry can explore disrupting the market by developing printers that can successfully print on meat surfaces.
2. Advertising Industry - The advertising industry can explore using edible surfaces such as meat for innovative and unconventional advertising campaigns.
3. Design Industry - The design industry can disrupt the market by exploring unconventional materials such as meat for creative designs or sculptures.
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