Blue Bell's Cookie Dough Overload Combines Three Favorite Flavors
Laura McQuarrie — March 6, 2020 — Lifestyle
Snacks and desserts are commonly based on some of the most popular cookie dough flavors but Blue Bell's newest ice cream creation fuses three of the most popular into one recipe. True to its name, Cookie Dough Overload features a base of vanilla ice cream that's enhanced with chocolate chip cookie dough, peanut butter cookie dough and fudge cookie dough pieces.
While Blue Bell already makes some ice cream flavors that contain pieces of chocolate chip cookie dough and peanut butter cookie dough, Cookie Dough Overload is its first product to feature chunks of fudge cookie dough. As Joe Robertson, executive director of advertising and marketing for Blue Bell, asks "Why choose only one or two dough pieces when you can have three?"
Image Credit: Blue Bell
While Blue Bell already makes some ice cream flavors that contain pieces of chocolate chip cookie dough and peanut butter cookie dough, Cookie Dough Overload is its first product to feature chunks of fudge cookie dough. As Joe Robertson, executive director of advertising and marketing for Blue Bell, asks "Why choose only one or two dough pieces when you can have three?"
Image Credit: Blue Bell
Trend Themes
1. Triple Cookie Dough - Creating desserts and snacks with combinations of multiple cookie dough flavors is a trendy and innovative way to offer customers variety and indulgence.
2. Cookie Dough Overload - Developing ice cream products like Blue Bell's Cookie Dough Overload that combine multiple cookie dough flavors in one recipe is a disruptive innovation that caters to consumers' desire for unique and indulgent treats.
3. Fusion Flavors - Blending different cookie dough flavors, like chocolate chip, peanut butter, and fudge, together in desserts presents an opportunity for food companies to create exciting and novel taste experiences for their customers.
Industry Implications
1. Ice Cream - The ice cream industry can explore the trend of combining multiple cookie dough flavors in their products to attract customers seeking unique and indulgent frozen treats.
2. Snacks and Desserts - Snack and dessert companies can capitalize on the popularity of multiple cookie dough flavors by creating innovative products that offer customers a variety of indulgent treats in one package.
3. Food Manufacturing - The food manufacturing industry can harness the trend of fusing different cookie dough flavors together to produce innovative ingredient combinations for a wide range of snacks, desserts, and other food products.
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