COOGI and PUMA Collaborated on a Series of Apparel for SS18
References: us.puma & highsnobiety
COOGI and PUMA joined forces once again to drop a series of colorfully knitted pieces for the Spring/Summer 2018 season. The two followed up their previous collaboration last year with a collection that delivers both footwear and apparel. The collaborative capsule is highlighted by COOGI's intricate knits and captivating colors. The classic Leadcat silhouette sees COOGI's iconic knit details across its padded strap. The selection of apparel is comprised of matching tracksuits, rompers with color-blocked details, t-shirts and tank tops -- all of which boast details of COOGI's fabric paneling and branding accents.
The key items in the range are the PUMA Leadcat slides and sneakers, as well as the matching tonal tracksuits. The collection's frst drop will be launching on June 28th, with two more launches throughout the summer.
The key items in the range are the PUMA Leadcat slides and sneakers, as well as the matching tonal tracksuits. The collection's frst drop will be launching on June 28th, with two more launches throughout the summer.
Trend Themes
1. Knitted Sportswear - Opportunity for creating innovative and sustainable sports apparel using knitted fabrics.
2. Collaborative Collections - Opportunity for different brands to join forces and create unique and eye-catching capsule collections.
3. Color-blocking - Opportunity for incorporating bold and bright colors in sportswear designs to make them stand out.
Industry Implications
1. Sportswear - Opportunity for sportswear companies to create knitted apparel that is both comfortable and stylish.
2. Footwear - Opportunity for footwear brands to collaborate with apparel companies to create limited-edition collections that include custom sneakers and slides.
3. Fashion - Opportunity for fashion designers to incorporate knitwear and color-blocking techniques into their designs to create unique pieces with a sports-inspired aesthetic.
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