Rick Owens and Converse Joins Forces on the TURBODRK Chuck 70
References: converse & highsnobiety
Rick Owens works in collaboration with Converse to deliver the latest TURBODRK Chuck 70 colorway palette. It is set to launch online beginning January 10th. The silhouette has an extended tongue and a dynamic zebra-inspired jacquard texture throughout the upper, finished with a squared toe.
Owens explains that “Over 10 years ago, I was frustrated that there wasn’t a sleazy dance club within walking distance from my house in the 7th arrondissement of Paris, so I decided to start one myself. I reached out to Big Freedia to come perform because I was excited about the new energy and attitude I heard coming from the New Orleans Bounce scene. Now, 10 years laters I’ve asked him to represent my collab with Converse."
Image Credit: Converse, Rick Owens
Owens explains that “Over 10 years ago, I was frustrated that there wasn’t a sleazy dance club within walking distance from my house in the 7th arrondissement of Paris, so I decided to start one myself. I reached out to Big Freedia to come perform because I was excited about the new energy and attitude I heard coming from the New Orleans Bounce scene. Now, 10 years laters I’ve asked him to represent my collab with Converse."
Image Credit: Converse, Rick Owens
Trend Themes
1. Jacquard Sneakers - The trend of incorporating textile technology in sneakers presents an opportunity for fashion brands to develop unique and customizable products.
2. Zebra-inspired Design - The trend of animal-inspired designs in fashion presents an opportunity for designers to create unique products and differentiate their brand from others.
3. Collaborations in Fashion - The trend of fashion collaborations between established and emerging designers presents an opportunity for new product development and cross-promotion.
Industry Implications
1. Footwear Industry - The use of new textile technology presents an opportunity for sneaker companies to create innovative and customizable products.
2. Fashion Industry - The trend of animal-inspired designs in fashion presents an opportunity for designers to create unique products and differentiate their brand from others.
3. Entertainment Industry - The trend of fashion collaborations between established and emerging designers presents an opportunity for cross-promotion with artists and celebrities.
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