Uber Eats and Leafly Partner to Bring Cannabis Delivery to Bc
Grace Mahas — April 18, 2023 — Business
References: uber
Uber Eats and Leafly have partnered to offer British Columbians aged 19 and over the convenience of legal cannabis delivery straight to their homes. This collaboration between Uber Eats, a global leader in e-commerce and delivery technology, and Leafly, a leading online cannabis marketplace and information resource, enables customers to order from local licensed cannabis retailers via the Uber Eats app and have their purchases delivered by the retailer's provincially certified staff.
To place an order, customers simply open the Uber Eats app, select the "Recreational Cannabis" category or search for a licensed cannabis retailer, and navigate the retailer's menu. Delivery will only be carried out by the licensed cannabis retailer's own provincially certified staff, and age and sobriety verification will be required upon delivery.
This partnership, which comes six months after Uber Eats and Leafly introduced cannabis delivery in Ontario, is expected to help decrease impaired driving and improve road safety, as research shows that some cannabis users drive within two hours of consumption.
To place an order, customers simply open the Uber Eats app, select the "Recreational Cannabis" category or search for a licensed cannabis retailer, and navigate the retailer's menu. Delivery will only be carried out by the licensed cannabis retailer's own provincially certified staff, and age and sobriety verification will be required upon delivery.
This partnership, which comes six months after Uber Eats and Leafly introduced cannabis delivery in Ontario, is expected to help decrease impaired driving and improve road safety, as research shows that some cannabis users drive within two hours of consumption.
Trend Themes
1. Cannabis Delivery - The partnership between Uber Eats and Leafly to deliver legal cannabis straight to customers' homes presents opportunities for disruptive innovation in the cannabis delivery industry.
2. E-commerce Integration - The emergence of e-commerce giants like Uber Eats now entering the cannabis delivery space showcases a trend of the integration of e-commerce into traditionally brick-and-mortar shops.
3. Age and Sobriety Verification - As age and sobriety verification is required upon delivery, the increased incorporation of technology provides an opportunity for disruptive innovation in age verification and sobriety tests.
Industry Implications
1. Cannabis Delivery Services - As legal cannabis gains momentum, the cannabis delivery industry presents opportunities for new entrants and innovations in technology-based services.
2. Online Cannabis Marketplaces - The partnership between Leafly and Uber Eats reflects the trend of online cannabis marketplaces expanding their services through strategic partnerships with delivery companies as the industry continues to grow.
3. E-commerce and Delivery Services - The integration of e-commerce giants like Uber Eats into new markets like cannabis delivery showcases opportunities for other delivery and e-commerce companies to enter the space and create new services.
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