Horrific UN Landmines Ad
Cecilia Biemann — October 20, 2008 — Marketing
References: stoplandmines.org & scaryideas
Considered 'too graphic' to be aired in the United States, this shocking United Nations commercial which relocates landmines into 'our own backyard,' powerfully hammers home the horrific consequences of inaction on the issue of landmine eradication.
The commercial ends with the poignant question: If there were landmines here, would you stand for them anywhere?
It's a shame it wasn’t allowed to go to air, as this commercial would definitely have been effective in sending shivers up the spines of US soccer moms.
The commercial ends with the poignant question: If there were landmines here, would you stand for them anywhere?
It's a shame it wasn’t allowed to go to air, as this commercial would definitely have been effective in sending shivers up the spines of US soccer moms.
Trend Themes
1. Graphic Advertising - The rise of graphic advertising allows for more impactful messaging but also challenges the limits of censorship and audience tolerance.
2. Societal Consequences Messaging - More companies use messaging that vividly highlights the dire consequences of not addressing societal issues like climate change or politics. Such messaging creates a strong emotional connection with audiences.
3. Controversial Marketing - Controversial marketing campaigns are becoming more commonplace as companies seek attention and differentiation in a crowded marketplace.
Industry Implications
1. Advertising - As advertising becomes more graphic and controversial, companies must balance the goal of making a strong emotional impact with the potential backlash of offending or alienating their audience.
2. Nonprofit/ngo - Nonprofits and NGOs seeking to raise awareness of social issues are increasingly using provocative messaging to get people's attention and spur action.
3. Media/entertainment - The media and entertainment industry faces the challenge of balancing creative freedom with social responsibility and potential censorship when producing graphic or controversial content.
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