People Can Use Contactless Payments for Donkey Rides at this UK Beach
Laura McQuarrie — August 21, 2014 — Marketing
References: barclaycard
There are a lot of places that you can expect to find contactless payment systems—the supermarket, restaurants and on travel excursions, but the absolute last place that you'd ever think to find one is on a donkey's saddle at the beach. But this is exactly where Barclaycard implemented this system, giving one of Britain's oldest beaches a high-tech makeover.
At Blackpool Beach, 'Dillon' the donkey gives rides. Now, rather than having to fish around for cash, people can simply touch their contactless debit or credit cards to pay for a ride on the donkey. With over 45 million contactless cards in circulation in the UK, touch-and-go transactions will only become more popular, and maybe paying for donkey rides this way will be too.
At Blackpool Beach, 'Dillon' the donkey gives rides. Now, rather than having to fish around for cash, people can simply touch their contactless debit or credit cards to pay for a ride on the donkey. With over 45 million contactless cards in circulation in the UK, touch-and-go transactions will only become more popular, and maybe paying for donkey rides this way will be too.
Trend Themes
1. Contactless Payment Systems - Implementing contactless payment systems in unique and unexpected locations, such as on donkey saddles at the beach, opens up opportunities for convenient and seamless transactions.
2. Increasing Popularity of Touch-and-go Transactions - The growing number of contactless cards in circulation suggests a rising trend towards touch-and-go transactions, paving the way for businesses to explore innovative payment solutions.
3. High-tech Makeover for Traditional Industries - Integrating technology, like contactless payment systems, into traditional industries like beach rides on donkeys can attract new customers and offer a more modern and convenient experience.
Industry Implications
1. Payment Technology - The implementation of contactless payment systems in unique locations creates innovative opportunities for the payment technology industry to expand its reach and offerings.
2. Tourism and Leisure - Integrating contactless payment options in traditional leisure activities, such as donkey rides at the beach, can enhance the visitor experience and transform the tourism industry.
3. Retail - By incorporating contactless payment options into unconventional settings, like donkey rides, retailers can tap into the growing trend of touch-and-go transactions and provide a more seamless purchasing process for customers.
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