ConCon.org is a Discrete Online Store Using the One for One Model
Bianca — March 18, 2012 — Social Good
References: concon.org
Buying products pertaining to sex (condoms, lube, you name it) can be awkward for some people, but for many people it’s also a necessary part of leading a healthy and safe sex life. Conscious Contraceptives is offering a discreet solution, while at the same time allowing customers to “do good while feeling good” using their social business model.
Just like TOMS shoes, which gives a pair of shoes to a child in need for every pair of shoes they sell, Conscious Contraceptives is an online retailer offering a similar one-for-one model. They use a portion of every sale to purchase contraceptives for underserved areas where they’re needed.
“In addition to the donations, ConCon.org partners with US-based and international organizations to promote ongoing sexual education to reduce the spread of sexually transmitted infections (STIs) and the number of unplanned pregnancies throughout the world,” the website explains. “Using the purchasing power of individuals to benefit the greater good, we transform our customers into benefactors.”
The products sold on ConCon.org include condoms, lubricants, bath and body products and “personal pleasure” items, all of which are delivered discretely using plain packaging and generic names on credit card charges.
Contact Information
Conscious Contraceptives website
Conscious Contraceptives on Twitter
Conscious Contraceptives on Facebook
Just like TOMS shoes, which gives a pair of shoes to a child in need for every pair of shoes they sell, Conscious Contraceptives is an online retailer offering a similar one-for-one model. They use a portion of every sale to purchase contraceptives for underserved areas where they’re needed.
“In addition to the donations, ConCon.org partners with US-based and international organizations to promote ongoing sexual education to reduce the spread of sexually transmitted infections (STIs) and the number of unplanned pregnancies throughout the world,” the website explains. “Using the purchasing power of individuals to benefit the greater good, we transform our customers into benefactors.”
The products sold on ConCon.org include condoms, lubricants, bath and body products and “personal pleasure” items, all of which are delivered discretely using plain packaging and generic names on credit card charges.
Contact Information
Conscious Contraceptives website
Conscious Contraceptives on Twitter
Conscious Contraceptives on Facebook
Trend Themes
1. Social Business Models - Conscious Contraceptives' one-for-one model demonstrates the potential for social business models in the contraceptives industry.
2. Discreet Online Retail - Conscious Contraceptives' use of plain packaging and generic names on credit card charges presents a disruptive innovation opportunity for the online retail industry.
3. Promoting Sexual Education - Conscious Contraceptives' partnership with organizations to promote sexual education highlights the importance of education in addressing the spread of STIs and unplanned pregnancies.
Industry Implications
1. Contraceptives - Conscious Contraceptives' social business model can inspire disruptive innovation in the contraceptives industry.
2. Online Retail - Conscious Contraceptives' discreet delivery approach offers a potential disruptive innovation opportunity in the online retail sector.
3. Sexual Education - Conscious Contraceptives' collaboration with organizations to promote sexual education presents a disruptive innovation opportunity in the field of sexual education and awareness.
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