These Lovers Plus Condom Ads Show Babies That Get in the Way
Laura McQuarrie — June 28, 2014 — Marketing
Condom ad campaigns usually make a point to highlight both pleasure and protection, but these Lovers Plus print ads put most of their emphasis on the latter.
With big, happy babies being the focal point of the ads, you might not even make the connection that they are intended to promote the use of prophylactics. While the giant babies are shown having an absolutely good time, it's definitely at the expense of a parent, as tropical island vacations, workplaces and nightlife will never be the same again with a child, as these Godzilla-sized babies demonstrate. Quite humorously, these ads created for the the Society for Family Health's Lovers Plus condoms by the Joe Public agency in South Africa serve as a good reminder to "Protect your dreams."
With big, happy babies being the focal point of the ads, you might not even make the connection that they are intended to promote the use of prophylactics. While the giant babies are shown having an absolutely good time, it's definitely at the expense of a parent, as tropical island vacations, workplaces and nightlife will never be the same again with a child, as these Godzilla-sized babies demonstrate. Quite humorously, these ads created for the the Society for Family Health's Lovers Plus condoms by the Joe Public agency in South Africa serve as a good reminder to "Protect your dreams."
Trend Themes
1. Humorous Condom Ad Campaigns - Disruptive innovation opportunity: Create funny and attention-grabbing advertisements that focus on the use of condoms.
2. Emphasizing Protection Over Pleasure - Disruptive innovation opportunity: Design a condom brand or campaign that highlights the importance of protection during sexual activity.
3. Using Unexpected Imagery in Condom Ads - Disruptive innovation opportunity: Incorporate unconventional visuals, such as giant babies, in condom advertisements to grab viewers' attention and challenge traditional advertising norms.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Develop innovative and unconventional advertising strategies in the condom industry.
2. Sexual Health - Disruptive innovation opportunity: Generate new and creative ideas to promote safe sexual practices and raise awareness about condom usage.
3. Family Planning - Disruptive innovation opportunity: Introduce disruptive technologies or approaches to enhance family planning methods and contraceptive solutions.
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