Conan Twitter Account Will Make People Love Conan O'Brien Even More
Brian G Randles — February 25, 2010 — Pop Culture
Conan Twitter. Two words. Endless possibilities. Considering his brilliance when ‘Late Night’ had no writers due to the strike, and the love affair generated because of his epically awful dismissal from the ‘Tonight Show,’ courtesy of the upper echelon at NBC, you better believe that the Conan Twitter account, simply named @conanobrien, will rival even the mighty @aplusk in terms of followers.
For all those who worry Conan O’Brien will fall off… don’t. He is at his best when he is playing the underdog (‘Late Night’ jokes about a small budget and his jabs at ‘NBC’ during the ‘Tonight Show’ fiasco offered much better material than “Wow, isn’t this new studio nice?”)
So once again, Conan is on Twitter. Get used to it.
For all those who worry Conan O’Brien will fall off… don’t. He is at his best when he is playing the underdog (‘Late Night’ jokes about a small budget and his jabs at ‘NBC’ during the ‘Tonight Show’ fiasco offered much better material than “Wow, isn’t this new studio nice?”)
So once again, Conan is on Twitter. Get used to it.
Trend Themes
1. Viral Ex-host Tweeting - Opportunity to tap into the power of social media by leveraging the popularity and humor of ex-hosts like Conan O'Brien for viral marketing campaigns.
Industry Implications
1. Television Entertainment - Disruptive innovation opportunity for television networks to engage viewers through social media platforms and extend the reach of their shows.
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