Mattel Reveals Barbie's 126th Job, and It's a Tech-Savvy One
wang fangqing/ Frances Wang — February 13, 2010 — Lifestyle
References: bits.blogs.nytimes & wired
As Barbie turns 50 this year, she made a decision that she’s going to pursue her career in the technology industry as a computer engineer. You’d think it’s a bit dull compared with her previous careers, from supermodel to CEO to even politician, but with the smart blonde it will be as fun as a fashion show.
Computer Engineer Barbie is going to grace the office with specially-designed pink glasses, a neon-colored T-shirt with binary codes, black leggings and hot pink high heels.
The world’s hottest computer engineer also works hard. She carries her pink laptop and smartphone everywhere to make sure people can reach her whenever there is an emergency.
Computer engineer was the top choice for Barbie's 126th job, as decided by Barbie fans worldwide through a vote. Mattel Inc announced her new role earlier this week at the New York Toy affair.
Additional image sources: ChipChick.com
Computer Engineer Barbie is going to grace the office with specially-designed pink glasses, a neon-colored T-shirt with binary codes, black leggings and hot pink high heels.
The world’s hottest computer engineer also works hard. She carries her pink laptop and smartphone everywhere to make sure people can reach her whenever there is an emergency.
Computer engineer was the top choice for Barbie's 126th job, as decided by Barbie fans worldwide through a vote. Mattel Inc announced her new role earlier this week at the New York Toy affair.
Additional image sources: ChipChick.com
Trend Themes
1. Stem-inspired Toys - The rise of STEM-oriented toys targeted at young girls presents opportunities for companies to bridge the gender gap in industries such as technology and engineering.
2. Inclusive Product Design - Companies investing in more inclusive product design can promote and inspire young girls to pursue career paths that were previously seen as male-dominated, such as computer engineering.
3. Brand Refreshes - Updating brand icons to reflect modern ideologies attracts a more diverse audience and provides new revenue streams for toy companies.
Industry Implications
1. Toy Manufacturing - Toy manufacturers have an opportunity to create and market gender-inclusive STEM toys targeted at young girls, promoting diversity and inclusivity within the industry.
2. Education - The rise of STEM-oriented toys presents an opportunity for educational institutions to integrate play-based learning programs into their curriculum, creating a more hands-on and immersive learning experience for children.
3. Tech Industry - Encouraging young females to pursue careers in the tech industry through visibility and representation will contribute to addressing gender disparity issues within the field.
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