Comparethemarket.com's Meerkat Mascot is Hosting a Facebook Live
Laura McQuarrie — November 3, 2017 — Marketing
References: facebook & campaignlive
To engage fans and offer them the chance to win tickets to the premiere of 'Murder on the Orient Express,' price comparison website Comparethemarket.com will be hosting a Facebook Live event starring its meerkat mascot Aleksandr.
Aleksandr will be making his first-ever Facebook Live appearance and inviting fans to join him in solving a series of riddles. To keep it simple, the meerkat will only be answering "yes" or "no" in response to questions about the puzzles. Once a crime riddle has been solved, a participant has the chance to comment using the #MeerkatMovies hashtag to win tickets to the movie event.
Like Comparethemarket.com, other companies like Hasbro are creating Facebook Live events starring animated mascots like Mr. Monopoly to give fans the chance to interact directly with these beloved icons.
Aleksandr will be making his first-ever Facebook Live appearance and inviting fans to join him in solving a series of riddles. To keep it simple, the meerkat will only be answering "yes" or "no" in response to questions about the puzzles. Once a crime riddle has been solved, a participant has the chance to comment using the #MeerkatMovies hashtag to win tickets to the movie event.
Like Comparethemarket.com, other companies like Hasbro are creating Facebook Live events starring animated mascots like Mr. Monopoly to give fans the chance to interact directly with these beloved icons.
Trend Themes
1. Social Media Mascot Livestreaming - Businesses can engage their fans and offer them unique experiences by hosting Facebook Live events starring their mascots.
2. Interactive Brand Marketing - Brands can create an interactive and entertaining way of marketing their products or services using social media mascots.
3. Gamification of Marketing - By creating puzzles and riddle-solving competitions, businesses can gamify their marketing and increase customer engagement.
Industry Implications
1. Marketing and Advertising - Businesses in this industry can adopt this trend to create unique experiences for their customers and increase brand engagement.
2. Entertainment - This industry can leverage this trend to interact with fans and promote their products or services in an engaging way.
3. Social Media - Social media platforms can develop more features that cater to interactive brand marketing and gamification of marketing to attract businesses looking to create unique customer experiences.
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