The Member's Mark Oh My Dough Colossal Cookies are at Sam's Club
Michael Hemsworth — December 13, 2021 — Marketing
References: samsclub & brandeating
The Member's Mark Oh My Dough Colossal Cookies are an oversized treat being launched exclusively at Sam's Club to provide shoppers with a soft-baked option to pick up. The cookies are 4.5-ounces in side and feature a sugar cookie profile that is covered with a thick layer of a blue almond icing to give them a pop of color. The icing itself features a mix of both almond and vanilla flavors to perfectly complement the sweetness of the cookie.
The Member's Mark Oh My Dough Colossal Cookies are being launched at participating Sam's Club locations at a price point of $5.98 for a four-pack and are freshly baked in-store to ensure they are as soft as possible upon being pick up by shoppers.
Image Credit: Sam's Club
The Member's Mark Oh My Dough Colossal Cookies are being launched at participating Sam's Club locations at a price point of $5.98 for a four-pack and are freshly baked in-store to ensure they are as soft as possible upon being pick up by shoppers.
Image Credit: Sam's Club
Trend Themes
1. Soft-baked Cookie Trend - The trend towards oversized, soft-baked cookies presents an opportunity for bakeries and retailers to create unique flavor combinations and creative packaging.
2. Gourmet Cookie Trend - The use of high-quality and unique ingredients in gourmet cookies has the potential to disrupt the cookie market as consumers seek out new and innovative flavors and textures.
3. Convenience Store Cookie Trend - Convenience stores and gas stations can differentiate themselves by offering freshly baked, high-quality cookies as an alternative to pre-packaged snacks.
Industry Implications
1. Bakery Industry - The bakery industry can capitalize on the trend towards oversized, soft-baked cookies by innovating with flavors, textures, and packaging to create unique and memorable cookie experiences for customers.
2. Retail Industry - Retailers can differentiate themselves in the cookie market by offering high-quality, gourmet cookies with unique flavor combinations that appeal to consumers seeking new and innovative snack options.
3. Convenience Store Industry - Convenience stores and gas stations can increase sales and customer loyalty by offering freshly-baked, high-quality cookies as a convenient and satisfying snack option for on-the-go consumers.
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