This Sephora Collection Celebrates the Color of the Year, Marsala
Laura McQuarrie — December 19, 2014 — Fashion
References: sephora & designtaxi
Inspired by the color of the year for 2015, this SEPHORA + PANTONE UNIVERSE revolves around the rosy hues of Marsala. In past years, cosmetic collections have included Pantone's vibrant color picks like Emerald and Tangerine Tango, however only the most daring individuals would opt to wear these colors on a daily basis. With Marsala, this color is soft, warm and neutral enough to have a much broader appeal. As for why this earthy wine color was selected by Pantone this year, the Executive Director Leatrice Eiseman of PANTONE Color Institute describes that this color "Enriches our mind, body and soul, exuding confidence and stability."
This Sephora and Pantone collaboration features lip crayons, lipstick, blush, a brow highlighter and even a tinted mascara—it's definitely the right color to give you a boost of confidence.
This Sephora and Pantone collaboration features lip crayons, lipstick, blush, a brow highlighter and even a tinted mascara—it's definitely the right color to give you a boost of confidence.
Trend Themes
1. Color of the Year Collections - Cosmetic companies can release new collections inspired by the Pantone Color of the Year to offer consumers a fresh choice of trendy colors each year.
2. Tinted Mascara - The execution of tinted mascara can be explored and innovated on to cater to different skin tones and fashion style preferences.
3. Color Psychology in Marketing - Businesses should consider the psychological impact of colors they use in their marketing campaigns, choosing shades that reflect the personality and aesthetics of their brand and their target consumers.
Industry Implications
1. Cosmetics - Companies in the cosmetics industry can use Pantone's Color of the Year and apply it as a theme for their new collections every year, capitalizing on the latest trend.
2. Fashion - The use of varied colors of mascara, other than traditional black, can revolutionize the fashion industry's trends and offer new color coordinating accessories for different outfit styles.
3. Marketing - The color psychology concept can broaden the horizons of the marketing and advertising industry by adapting and incorporating new trends and color scheme designs that appeal to their audience's personal preferences and values.
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