L'Oréal's Color&Co Connects Customers to Personal Stylists
Laura McQuarrie — May 9, 2019 — Fashion
References: colorandco & bustle
The path to coloring one's hair at home can be filled with obstacles right from the onset when it comes to choosing the right hue and formula even before getting to the application process—L'Oréal's Color&Co at-home hair color service is helping to change the way consumers color their hair at home.
With Color&Co, the entire direct-to-consumer experience is extremely personal and affordable. To get started, users are able to chat with a colorist or take a color quiz for inspiration. After settling on a desired look, a customer will receive a personalized hair color kit in the mail. Color&Co offers Single-Process and Premium ColorBoxes, as well as other hair care products like shampoo and conditioner that can be ordered on a recurring basis with a subscription.
With help from a network of independent expert colorists known as The Color Collective, customers won't have to worry about at-home mishaps.
With Color&Co, the entire direct-to-consumer experience is extremely personal and affordable. To get started, users are able to chat with a colorist or take a color quiz for inspiration. After settling on a desired look, a customer will receive a personalized hair color kit in the mail. Color&Co offers Single-Process and Premium ColorBoxes, as well as other hair care products like shampoo and conditioner that can be ordered on a recurring basis with a subscription.
With help from a network of independent expert colorists known as The Color Collective, customers won't have to worry about at-home mishaps.
Trend Themes
1. Personalized Hair Coloring - L'Oréal's Color&Co is disrupting the hair coloring industry by offering personalized at-home hair color kits and expert colorist advice.
2. Direct-to-consumer Experience - Color&Co is revolutionizing the way customers interact with hair color products by providing an affordable and personalized direct-to-consumer experience.
3. Subscription-based Hair Care Products - Color&Co's recurring subscription model for hair care products like shampoo and conditioner offers convenience and disruption to the hair care industry.
Industry Implications
1. Beauty Products - The beauty products industry has the opportunity to create personalized at-home hair color kits and develop direct-to-consumer experiences like Color&Co.
2. E-commerce - E-commerce platforms can leverage personalized hair coloring services like Color&Co to provide customers with a unique and convenient shopping experience.
3. Hair Care - The hair care industry can explore subscription-based models for hair care products to enhance customer convenience and disrupt traditional retail channels.
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