The College Student Lifestyle Finally Gets the Love it Deserves
Michael Baxter — March 18, 2014 — Lifestyle
References: youtube
Trend Hunter’s Armida Ascano brings it back to her school days with this a talk on the college student lifestyle. Being a college student is hard for a multitude of reasons and often students don’t get the love or respect they deserve for the work they put in. These companies know how real the struggle is and as such have made gear just for college students.
Moving out into the world on your own for the first time and being responsible is a big and often underrated task. Parents still don’t quite understand the problems though they may have gone through them themselves when they were young.
Companies understand the importance of the millennial generation and with items like laptops on stationary bikes they pretty much have the college student lifestyle down to a science.
Moving out into the world on your own for the first time and being responsible is a big and often underrated task. Parents still don’t quite understand the problems though they may have gone through them themselves when they were young.
Companies understand the importance of the millennial generation and with items like laptops on stationary bikes they pretty much have the college student lifestyle down to a science.
Trend Themes
1. Sympathetic College Student Gear - Gear designed specifically for college students that understands the struggles they face.
2. Underrated College Student Lifestyle - Recognition of the challenges and hard work of college students that is often overlooked.
3. Millennial-centric Products - Products tailored to the needs and preferences of the millennial generation, specifically college students.
Industry Implications
1. Technology - Opportunities for disruptive innovation in the development of technology products that cater to the unique needs of college students.
2. Retail - Disruptive innovation opportunities in the retail industry to create and market sympathetic gear and products for college students.
3. Education - Innovative approaches to education that better address and support the challenges faced by college students.
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