Rakuten Lets Its Online Shoppers Pick Up Parcels from a Mall Collection Box
Laura McQuarrie — January 31, 2015 — Business
References: tsuhanshinbun & japantrends
In order to increase its reputation as one of the world's most successful virtual shopping destinations, Rakuten has now installed collection box spots where customers can pick up the items they have purchased. These boxes have been set up in collaboration with the Japan Post across malls, train terminals and post offices in the country, making it extremely easy to pick up an order going to or from work.
One of the biggest perks of introducing these centrally-located lockers in Japan is that people are able to get ordered items on their time, without having to wait around for a delivery made on someone else's schedule. After making a purchase online through Rakuten, shoppers are able to specify which Rakuten Box location they would like their item to be stored at.
One of the biggest perks of introducing these centrally-located lockers in Japan is that people are able to get ordered items on their time, without having to wait around for a delivery made on someone else's schedule. After making a purchase online through Rakuten, shoppers are able to specify which Rakuten Box location they would like their item to be stored at.
Trend Themes
1. Centrally-located Lockers - The installation of collection box spots in malls, train terminals, and post offices provides a convenient way for customers to pick up their online purchases.
2. Flexible Order Pickup - Customers can pick up their ordered items at their preferred Rakuten Box location, allowing them to retrieve their purchases on their own schedule.
3. Collaboration with Japan Post - The partnership with Japan Post enables Rakuten to utilize various locations across the country, expanding the accessibility of the collection box service.
Industry Implications
1. E-commerce - The convenience of centrally-located lockers for order pickups enhances the overall customer experience in the e-commerce industry.
2. Logistics - The implementation of collection box spots requires efficient logistics management to ensure seamless delivery of online purchases to the designated lockers.
3. Retail - The collaboration between Rakuten and malls allows for a synergy between online shopping and physical retail spaces, attracting more customers to both channels.
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