This Theater Provided Star Wars Fans with Collectible 3D Glasses
Katherine Pendrill — February 23, 2016 — Marketing
References: cinemark & screenrant
To celebrate the release of 'Star Wars: The Force Awakens,' Cinemark provided fans with collectible 3D glasses. When it comes to highly anticipated films such as Star Wars, fans are looking for a more complete in-theater experience. This promotion gave fans an opportunity to commemorate their experience with collectible merchandise.
As part of an effort to draw consumers to the Star Wars premier, Cinemark gave fans an opportunity to receive a pair of RealD 3D Star Wars glasses. There were three different ways for fans to get their hands on the collectible 3D glasses: by attending the first showing of the film, by attending the Star Wars Marathon Event or by purchasing a Star Wars concession combo. There were four different glasses available, each of which represented a different character from the film.
The promotion demonstrates how cinemas can cater to super fans by offering collectible merchandise that provides a more personalized in-theater experience.
As part of an effort to draw consumers to the Star Wars premier, Cinemark gave fans an opportunity to receive a pair of RealD 3D Star Wars glasses. There were three different ways for fans to get their hands on the collectible 3D glasses: by attending the first showing of the film, by attending the Star Wars Marathon Event or by purchasing a Star Wars concession combo. There were four different glasses available, each of which represented a different character from the film.
The promotion demonstrates how cinemas can cater to super fans by offering collectible merchandise that provides a more personalized in-theater experience.
Trend Themes
1. Collectible-merchandise - Creating and offering collectible merchandise can enhance the in-theater experience for fans.
2. Personalized-in-theater-experience - Providing fans with personalized experiences through special promotions can increase customer satisfaction and engagement.
3. Fan-engagement - Engaging with fans through promotional giveaways can generate excitement and loyalty.
Industry Implications
1. Cinema - Cinemas can explore the potential of offering collectible merchandise and personalized experiences to attract and retain super fans.
2. Movie Merchandise - The movie merchandise industry can expand by collaborating with cinemas to create exclusive collectible items for film premieres.
3. Promotional Marketing - Promotional marketing companies can help cinemas design and implement effective promotions that resonate with super fans.
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