New Balance Works with Coco Gauff on New Footwear Designs
References: newbalance & hypebeast
New Balance works in collaboration with upcoming tennis star Coco Gauff on a new signature sneaker for the athlete. THe new Coco CG1 is a mid-top silhouette that boasts a retro design language and is infused with performance technology throughout the build.
The new shoe is designed to capture all that the athlete is beyond the sport of tennis, ensuring that it embodies her as a daughter, sister, and friend as well. The retro design language starts off with a white base foundation throughout the upper before it is decorated in a plethora of colorful hues. This includes the contrasting tones of sunset orange, gold, fuchsia, and purple. The shoe is rounded out by a black and white FuelCell midsole.
Image Credit: New Balance
The new shoe is designed to capture all that the athlete is beyond the sport of tennis, ensuring that it embodies her as a daughter, sister, and friend as well. The retro design language starts off with a white base foundation throughout the upper before it is decorated in a plethora of colorful hues. This includes the contrasting tones of sunset orange, gold, fuchsia, and purple. The shoe is rounded out by a black and white FuelCell midsole.
Image Credit: New Balance
Trend Themes
1. Collaborative Athlete Signature Sneakers - Trend for sportswear brands to collaborate with athletes on creating unique designs that reflect their personal style and values.
2. Retro Design Language in Athletic Footwear - Trend for incorporating trendy, retro designs into performance-focused athletic footwear to appeal to consumers looking for both style and functionality.
3. Infusing Performance Technology in Footwear - Trend for incorporating advanced technology in athletic footwear to enhance an athlete's performance and comfort while playing.
Industry Implications
1. Sportswear Manufacturing - Opportunity for sportswear manufacturers to create unique, collaborative designs with athletes to appeal to a growing market of consumers looking for personalization and authenticity.
2. Athletic Footwear - Opportunity for athletic footwear companies to incorporate trend-setting retro design elements into performance-focused sneakers to appeal to fashion-conscious consumers.
3. Sports Technology - Opportunity for sports technology companies to partner with sportswear manufacturers to help advance the performance-enhancing technologies incorporated into athletic footwear.
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