Peet's Coffee Added a Dairy-Free Option to Its Coldcraft Collection
Laura McQuarrie — May 4, 2017 — Lifestyle
Peet's Coffee recently added a non-dairy option to its ready-to-drink cold brew beverage collection as an alternative to the varieties that it makes with added dairy milk. The Almond Milk Cold Brew is made with a base of Baridi Black coffee, almond milk and sugar, and will be sold alongside other beverages in the refrigerated section.
Peet's Coffee first introduced almond milk to its coffee shops in 2013 and found that there was a high demand for the non-dairy alternative. As Coldcraft’s general manager Tiffin Groff says, "given that it was met with such high-demand, we knew that an extension of our RTD line that featured the flavor would be a perfect complement."
In a single bottle, this new beverage satisfies a growing consumer demand for both RTD cold brew drinks and alternative milk products.
Peet's Coffee first introduced almond milk to its coffee shops in 2013 and found that there was a high demand for the non-dairy alternative. As Coldcraft’s general manager Tiffin Groff says, "given that it was met with such high-demand, we knew that an extension of our RTD line that featured the flavor would be a perfect complement."
In a single bottle, this new beverage satisfies a growing consumer demand for both RTD cold brew drinks and alternative milk products.
Trend Themes
1. Non-dairy Cold Brew - The growing demand for non-dairy cold brew beverages presents an opportunity for companies to capitalize on the trend by offering innovative and delicious dairy-free options.
2. Alternative Milk Products - The rise in popularity of alternative milk products creates potential for companies to develop new and unique non-dairy beverage options to cater to a diverse range of consumer preferences.
3. Ready-to-drink Cold Brew - The increasing popularity of ready-to-drink cold brew beverages opens up possibilities for companies to explore convenient packaging and new flavor combinations for consumers on the go.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of non-dairy cold brew beverages by developing innovative recipes and expanding their product lines to include more dairy-free options.
2. Plant-based Industry - Companies within the plant-based industry are well-positioned to create and market alternative milk products, such as almond milk, to meet the demand for non-dairy options in beverages.
3. Packaging Industry - The packaging industry can seize the opportunity presented by the growing popularity of ready-to-drink cold brew beverages by designing convenient and sustainable packaging solutions that appeal to consumers.
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