Stumptown's Cold Brew Coffee in a Can is Boasts a Sparkling Fizz
Laura McQuarrie — February 22, 2017 — Marketing
References: stumptowncoffee & trndmonitor
Portland's Stumptown Coffee Roasters frequently innovates when it comes to the coffee products that it retails, including its newest cold brew coffee in a can. Stumptown recently unveiled a trio of Sparkling Cold Brew beverages that come in flavors like Original, Ginger Citrus and Honey Lemon.
These canned drinks are made with a base of carbonated cold brew coffee and natural cane sugar, as well as a few additional ingredients to create each unique flavor. These drinks provide the comfort of coffee, with all of the refreshment of a sparkling drink. As Stumptown puts it: "For the days when you need a lift but maybe aren’t all in for a lightning ride, Sparkling Cold Brew is your co-pilot."
Stumptown notes that it has been experimenting with the idea of a cold brew soda since last spring, but these new cans offer an ultra-convenient way for coffee lovers to energize on the go.
These canned drinks are made with a base of carbonated cold brew coffee and natural cane sugar, as well as a few additional ingredients to create each unique flavor. These drinks provide the comfort of coffee, with all of the refreshment of a sparkling drink. As Stumptown puts it: "For the days when you need a lift but maybe aren’t all in for a lightning ride, Sparkling Cold Brew is your co-pilot."
Stumptown notes that it has been experimenting with the idea of a cold brew soda since last spring, but these new cans offer an ultra-convenient way for coffee lovers to energize on the go.
Trend Themes
1. Sparkling Cold Brew - The introduction of carbonated cold brew served in cans creates an opportunity for more portable and convenient energy options.
2. Canned Cold Brew Beverages - Canned cold brew with unique flavors is an innovative way to attract a wider consumer base and offer new taste experiences.
3. Coffee Soda - The experimentation with cold brew soda has the potential to disrupt the soda industry and offer a new caffeine source for consumers.
Industry Implications
1. Coffee - The coffee industry can capitalize on this trend by expanding their product offerings and investing in convenient packaging options for on-the-go consumers.
2. Beverage - This trend has the potential to disrupt the beverage industry by enticing consumers with unique and alternative options to traditional carbonated drinks.
3. Canning - The trend of canned cold brew presents an opportunity for the canning industry to invest in packaging and manufacturing technologies that have the capacity to hold carbonated cold brew.
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