Coke 'Mission Impossible' Campaign Focuses on Thrilling Action
Katherinev123 — October 21, 2011 — Marketing
References: mission.cokezero & popsop
To promote the much-anticipated upcoming film, 'Mission Impossible: Ghost Protocol,' drink brand Coca-Cola is releasing a global campaign for its Coke Zero brand. The Coke 'Mission Impossible' campaign is centered on the message "make it possible" and will use parts of the movie to engage audiences and its customers.
The Coke 'Mission Impossible' campaign, which includes commercials, in-theater advertising, product packaging and online games, is set to roll out in the next few weeks. If you're interested in seeing exciting scenes from the movie, Coke has you covered -- it will be releasing ads that feature some of the most thrilling scenes from 'Mission Impossible: Ghost Protocol.' These features -- which includes a scene where Tom Cruise jumps from a skyscraper while counting down to "Zero" (see video) -- aim to engage fans into thrilling action and risk-taking.
The Coke 'Mission Impossible' campaign, which includes commercials, in-theater advertising, product packaging and online games, is set to roll out in the next few weeks. If you're interested in seeing exciting scenes from the movie, Coke has you covered -- it will be releasing ads that feature some of the most thrilling scenes from 'Mission Impossible: Ghost Protocol.' These features -- which includes a scene where Tom Cruise jumps from a skyscraper while counting down to "Zero" (see video) -- aim to engage fans into thrilling action and risk-taking.
Trend Themes
1. Branded Entertainment - The Coke 'Mission Impossible' campaign demonstrates the trend of using entertainment properties to promote brands, creating immersive experiences for audiences.
2. Transmedia Marketing - The use of commercials, in-theater advertising, product packaging, and online games in the Coke 'Mission Impossible' campaign exemplifies the trend of employing multiple media channels to engage customers.
3. Action-oriented Marketing - By featuring thrilling scenes and encouraging action and risk-taking, the Coke 'Mission Impossible' campaign taps into the trend of marketing campaigns that emphasize excitement and energy.
Industry Implications
1. Beverage Industry - The Coke 'Mission Impossible' campaign offers opportunities for beverage companies to leverage entertainment partnerships to enhance brand visibility and customer engagement.
2. Film and Entertainment Industry - The collaboration between Coke and the 'Mission Impossible' film franchise highlights how the film industry can partner with brands to create cross-promotional campaigns and expand their reach.
3. Advertising and Marketing Industry - The multi-channel approach of the Coke 'Mission Impossible' campaign presents opportunities for marketing agencies and advertisers to create integrated campaigns that leverage different media platforms.
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