Panera is Looking to Revolutionize How Consumers Purchase Coffee
References: usatoday & grubstreet
Panera has made the unlimited coffee subscription experience a reality—at least since last winter. For just $8.99 a month, consumers can enjoy "free" unlimited coffee; apparently as often as once every two hours. This model allows for a new take on the loyalty program that many cafes and restaurants have relied on in the past. However, a subscription service might prove to be more frugal. GrubStreet writer Rachel Sugar writes: "you go to Panera because you've already paid for Panera, and while you're there, you might also buy a muffin.
Many restaurants and cafes are following Panera's lead on the unlimited coffee subscription model. According to Business Insider, the popularity of this signals the "radical new weapon in the fast-food-breakfast wars.”
Image Credit: Panera Bread
Many restaurants and cafes are following Panera's lead on the unlimited coffee subscription model. According to Business Insider, the popularity of this signals the "radical new weapon in the fast-food-breakfast wars.”
Image Credit: Panera Bread
Trend Themes
1. Unlimited Coffee Subscriptions - The unlimited coffee subscription model is gaining popularity among cafes and restaurants, disrupting traditional loyalty programs.
2. Frugal Subscription Services - Subscription services like Panera's unlimited coffee offering may prove to be a more budget-friendly alternative to traditional loyalty programs.
3. Fast-food Breakfast Wars - The unlimited coffee subscription model is seen as a radical new weapon in the ongoing fast-food breakfast wars.
Industry Implications
1. Food and Beverage - The food and beverage industry may benefit from offering subscription-based loyalty programs to attract and retain customers.
2. Hospitality - Hotels and other hospitality businesses may find success in offering subscription-based coffee programs to guests as a value-add.
3. Marketing and Advertising - Marketing and advertising firms may be able to help businesses develop and implement subscription-based loyalty programs to drive customer engagement and retention.
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