Coffee Selfish Boasts Hot Pink Typography Scrawled Across Its Bags
Meghan Young — May 23, 2016 — Lifestyle
References: packagingoftheworld
When it comes to packaging for coffee, companies often embrace classy designs that denote a sense of history and status -- but the Coffee Selfish brand has decided to go in a different direction. It's not to say that it doesn't look classy. Instead, however, there is a stronger sense of youthfulness crossed with a contemporary design that will appeal to those looking for chic additions to their kitchen counter.
The Coffee Selfish branding was designed by Salishcheva Galina as a student project. Although just a concept, it's one that some companies may want to emulate. After all, in a day and age where marketing can be fairly affordable if people want to share products on their social media accounts, something like Coffee Selfish will find itself getting a lot of traction.
The Coffee Selfish branding was designed by Salishcheva Galina as a student project. Although just a concept, it's one that some companies may want to emulate. After all, in a day and age where marketing can be fairly affordable if people want to share products on their social media accounts, something like Coffee Selfish will find itself getting a lot of traction.
Trend Themes
1. Youthful Packaging Design - Companies may want to consider more young and contemporary designs to appeal to younger audiences.
2. Social Media-worthy Packaging - Packaging that is visually striking could find a lot of traction on social media.
3. Chic and Playful Packaging - Playful and chic designs could attract consumers looking for unique additions to their kitchen counter.
Industry Implications
1. Coffee Retailers - Coffee retailers could benefit from adopting a more modern and youthful packaging design to attract younger customers.
2. Consumer Packaged Goods - Consumer packaged goods companies could experiment with eye-catching designs to make their products stand out on social media.
3. Design and Advertising Firms - Design and advertising firms could capitalize on the trend toward playful and contemporary packaging design by offering services to companies looking to rebrand.
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