The Coffee Inn Flat White Coffee Campaign is Inspired by a Famous Painting
Meghan Young — November 23, 2012 — Lifestyle
References: not-perfect & ibelieveinadv
Mimicking the famous woodblock print 'The Great Wave off Kanagawa' by Japanese artist Hokusai, the Coffee Inn Flat White Coffee ad campaign is stunning to look at. Instead of the blues of the sea and the whites of the surf, this image is all brown. That is because it has been recreated with coffee beans. Nevertheless, there is a hint of white, which helps to tie in the tag line, "Less milk, more coffee."
Conceived and executed by Not Perfect | Y&R, an ad agency based in Vilnius, Lithuania, the Coffee Inn Flat White Coffee ad campaign was art directed by Gediminas Saulis with creative direction by Marius Lukosius. Nevertheless, the true stars of this campaign are photographer Tomas Kauneckas and illustrator Karolis Strautniekas who brought the amazing idea to life.
Conceived and executed by Not Perfect | Y&R, an ad agency based in Vilnius, Lithuania, the Coffee Inn Flat White Coffee ad campaign was art directed by Gediminas Saulis with creative direction by Marius Lukosius. Nevertheless, the true stars of this campaign are photographer Tomas Kauneckas and illustrator Karolis Strautniekas who brought the amazing idea to life.
Trend Themes
1. Coffee Bean Artwork - Opportunity for artists and creatives to explore using unconventional materials like coffee beans to create unique and eye-catching artworks.
2. Flat White Coffee Campaign - Potential for coffee companies to create captivating ad campaigns using artistic and visually striking approaches to promote their products.
3. Coffee-inspired Advertising - Emerging trend of incorporating coffee-related elements into advertising campaigns to captivate the audience and create a memorable brand experience.
Industry Implications
1. Advertising - Space for advertising agencies to embrace innovative approaches and collaborations with artists to create visually compelling campaigns for their clients.
2. Art - Opportunity for artists to experiment with unconventional mediums, such as coffee beans, to create unique and thought-provoking artworks that resonate with coffee enthusiasts.
3. Coffee - Market potential for coffee brands to leverage creative and artistic concepts in their marketing strategies, aligning with consumer trends towards unique coffee experiences.
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