Grey Goose Created a Tap System to Disrupt Cocktail Culture
Laura McQuarrie — June 4, 2019 — Lifestyle
References: greygoose & thespiritsbusiness
Grey Goose is on a mission to revolutionize cocktail culture with the creation of what it calls the "world’s first sub-zero draught cocktail tap system." The system was created to help drinks be served with greater efficiency, speed and consistency at sub-zero temperatures. The cocktail tap system can be charged with nitrogen to create drinks with a creamy texture or sparkling drinks thanks to carbonation.
The versatile system sets itself apart from other systems on the market by being able to chill liquids on demand, as bar staff ordinarily need to pre-chill kegs well ahead of time before getting them ready to serve. The inner-workings of the cocktail system from Grey Goose are on full display thanks to its transparent case design.
Drinkers can expect to see the innovative bar system at Live Victoriously events and bars this summer.
The versatile system sets itself apart from other systems on the market by being able to chill liquids on demand, as bar staff ordinarily need to pre-chill kegs well ahead of time before getting them ready to serve. The inner-workings of the cocktail system from Grey Goose are on full display thanks to its transparent case design.
Drinkers can expect to see the innovative bar system at Live Victoriously events and bars this summer.
Trend Themes
1. Sub-zero Cocktail Tap System - Opportunity for disruption in the bar equipment industry with more efficient and temperature-controlled systems.
2. Nitrogen Charging for Drinks - Disruptive innovation opportunity in the beverage industry with new ways of serving carbonated and creamy-textured drinks.
3. Transparent Bar Equipment Design - Opportunity for disruption in the bar equipment design industry with visually appealing transparent displays.
Industry Implications
1. Beverage Industry - The use of nitrogen in creating drinks opens up opportunities for more unique and creative cocktails.
2. Hospitality Industry - More efficient and visually appealing bar equipment can improve the guest experience and lead to increased revenue.
3. Event Planning Industry - The sub-zero cocktail tap system can add a unique and premium touch to events, potentially creating a competitive advantage for event planners.
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