Bombay Sapphire's Pop-Up Trades Compliments for Cocktails
Laura McQuarrie — May 3, 2019 — Marketing
References: bombaysapphire & standard
In collaboration with the Be At One bar chain, Bombay Sapphire is hosting a cocktail pop-up that encourages people to be kind to one another—and get rewarded with a drink for doing so. For a limited time, the pop-up is inviting people to "Give a compliment, get a cocktail” at a phone booth stationed on the streets of London.
The blue phone box is a place to broadcast a compliment to someone else and get treated to a voucher for at one of Be At One's many bars across the city. The cocktail pop-up specifically celebrates the launch of not just one but four new Be At One bars, as well as other locations that have recently been refreshed.
The voucher gives compliment-givers access to a Blue Ticked G&T, which is flecked with edible blue paint.
The blue phone box is a place to broadcast a compliment to someone else and get treated to a voucher for at one of Be At One's many bars across the city. The cocktail pop-up specifically celebrates the launch of not just one but four new Be At One bars, as well as other locations that have recently been refreshed.
The voucher gives compliment-givers access to a Blue Ticked G&T, which is flecked with edible blue paint.
Trend Themes
1. Experiential Marketing - Creating interactive pop-ups that reward consumers for positive behavior can enhance brand engagement and create lasting impressions.
2. Reward-based Promotions - Using incentives like complimentary drinks can incentivize customers to participate in promotional activities and build brand loyalty.
3. Personalized Experiences - Offering customized cocktails based on individual compliments allows brands to create unique and memorable experiences for consumers.
Industry Implications
1. Hospitality and Tourism - Hotels, bars, and restaurants can implement similar concepts to enhance customer interactions, drive foot traffic, and increase customer satisfaction.
2. Event Planning - Event planners can incorporate reward-based pop-ups to create engaging experiences and amplify brand messaging at conferences, festivals, and other large-scale events.
3. Marketing and Advertising - Agencies and brands can leverage experiential marketing tactics to elevate brand recognition, consumer engagement, and create buzz around new product launches.
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