Bar Louie Gives Back to the Community with Its New Cocktail for a Cause
Grace Mahas — June 30, 2022 — Lifestyle
References: barlouie
Bar Louie is giving back to the community with the introduction of the new Cocktail for A Cause program. For every Aloha Punch sold, The Original Gastrobar will donate $1 to World Central Kitchen (WCK) starting July 6. WCK is a nonprofit organization that offers fresh meals in response to crises while working to build resilient food systems with locally led solutions.
“Here at Bar Louie, we are always looking for ways to better serve our community,” said Bar Louie Director of Marketing Kayla Dillon. “Cocktails for a Cause has continued to be a successful initiative with our guests, so we are proud to have an opportunity to give back to another great organization. Our new Aloha Punch will not only give our guests something tropical and refreshing to sip on this summer, but it will also provide relief to World Central Kitchen.”
“Here at Bar Louie, we are always looking for ways to better serve our community,” said Bar Louie Director of Marketing Kayla Dillon. “Cocktails for a Cause has continued to be a successful initiative with our guests, so we are proud to have an opportunity to give back to another great organization. Our new Aloha Punch will not only give our guests something tropical and refreshing to sip on this summer, but it will also provide relief to World Central Kitchen.”
Trend Themes
1. Cause Marketing Campaigns - Opportunity for businesses to generate brand awareness and promote social responsibility through charitable donations and relevant initiatives such as Bar Louie's Cocktail for a Cause program.
2. Locally Led Food Solutions - The rise of locally led solutions in building resilient food systems as seen in World Central Kitchen's mission, presents potential opportunities for the agriculture and food industry to innovate their production and distribution methods.
3. Sustainable Hospitality - Supporting social causes through products and services, such as eco-friendly packaging and donation programs, can differentiate hospitality businesses and boost consumer loyalty and advocacy.
Industry Implications
1. Beverage Industry - Promotion of social responsibility goals through special drinks, such as Bar Louie's Aloha Punch, can increase customer loyalty and satisfaction and differentiation from competitors.
2. Nonprofit Organizations - The use of social partnership initiatives such as Cocktails for a Cause, can drive revenue and awareness for the cause, supporting their mission and expansion.
3. Hospitality Industry - The integration of cause marketing strategies can generate customer engagement, loyalty, and promote corporate social responsibility actions within the industry.
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