Jeremy Gutsche — October 4, 2006 — Marketing
References: drinkcocaine & today.reuters
Two weeks ago we covered the launch of the Cocaine Energy Drink. Now, it's all falling into place as the drink is becoming headline news with top tier politicians upset with the brand name. This is even better than the free publicity the Las Vegas drink makers could have expected.
Reuters reported, "A canned energy drink called "Cocaine" being sold in New York grocery stores has infuriated the city's mayor who says its brand name celebrates the use of a dangerous drug."
Reuters reported, "A canned energy drink called "Cocaine" being sold in New York grocery stores has infuriated the city's mayor who says its brand name celebrates the use of a dangerous drug."
Trend Themes
1. Controversial Product Names - Opportunities exist for companies to use provocative and controversial names to drive brand awareness.
2. Energy Drink Market - Companies can explore new and unconventional flavors to gain a competitive edge in the crowded energy drink market.
3. Social Media Marketing - Creating controversial products can be a strategic move to leverage social media attention and generate free publicity.
Industry Implications
1. Beverage Industry - Companies within the beverage industry can capitalize on the success of energy drinks by exploring alternative flavors and creative marketing campaigns.
2. Marketing/advertising Industry - Marketers can leverage provocative language and multimedia campaigns to generate brand awareness in crowded markets.
3. Retail Industry - Retailers can leverage trends in the energy drink market to stock their shelves with unconventional and provocative products.
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