Coca-Cola and atmos LAB Join Forces on a Collaborative Range
References: atmos-tokyo & hypebeast
Coca-Cola and atmos LAB work in collaboration on a new collection for the Spring/Summer 2019 season. The Tokyo-based fashion label adorns some signature silhouettes with the iconic motifs nodding to the soft drink label. The pieces feature co-branding accents across a series of apparel and accessory designs done in a color scheme that highlights green, red, blue, white, and gray.
The tees, long sleeve tops, and the logo shirts feature different iterations of the "Enjoy Coca-Cola" slogan over the chest area and the pocket tee boasts "ATM LAB" over the front and Coca-Cola references at the back. Additional pieces in the range include striped socks, a selection of nylon headwear, and a checkered bandana to round out the range.
The tees, long sleeve tops, and the logo shirts feature different iterations of the "Enjoy Coca-Cola" slogan over the chest area and the pocket tee boasts "ATM LAB" over the front and Coca-Cola references at the back. Additional pieces in the range include striped socks, a selection of nylon headwear, and a checkered bandana to round out the range.
Trend Themes
1. Branded Apparel - Opportunity for brands to collaborate with fashion labels and create clothing collections featuring their iconic motifs.
2. Co-branding Accents - Growing trend of incorporating co-branding accents in apparel designs to showcase partnerships between brands.
3. Color Scheme Highlighting Brand Identity - Increasing use of color schemes in apparel designs that align with a brand's iconic colors to reinforce brand identity.
Industry Implications
1. Fashion - Fashion industry can explore collaborations with brands to create clothing lines featuring iconic brand motifs.
2. Beverage - Beverage industry can partner with fashion labels to create branded apparel that highlights their iconic beverage labels.
3. Accessories - Opportunity for accessory brands to collaborate with iconic brands in creating co-branded accessories that complement apparel collections.
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