This Robot Lets Teens Virtually Go to Coca-Cola Summer Love 2013
Laura McQuarrie — August 24, 2013 — Tech
References: adsoftheworld & digitalbuzzblog
Attending the annual Coca-Cola Summer Love festival is a highlight for many Israeli teenagers. Unfortunately, not all teens are able to physically attend the event in person.
To help as many people attend the event as possible, Coca-Cola came up with the 'Social Robot,' which served as an avatar for teens to visit the festival through. The robots were equipped with web cams, microphones and the ability to be wheeled around like a remote control car. Above the eyes of the robot, festival users could see the person controlling the robot through a video image.
The Social Robot was a hit with the kids, allowing them to hang out and communicate with their friends, even if they couldn't physically attend the Coca-Cola Summer Love 2013 festival.
To help as many people attend the event as possible, Coca-Cola came up with the 'Social Robot,' which served as an avatar for teens to visit the festival through. The robots were equipped with web cams, microphones and the ability to be wheeled around like a remote control car. Above the eyes of the robot, festival users could see the person controlling the robot through a video image.
The Social Robot was a hit with the kids, allowing them to hang out and communicate with their friends, even if they couldn't physically attend the Coca-Cola Summer Love 2013 festival.
Trend Themes
1. Virtual Event Attendance - Disruptive innovation opportunity: Develop advanced robotic avatars for people to virtually attend events and interact with others.
2. Remote Control Avatars - Disruptive innovation opportunity: Create robotic avatars that can be controlled remotely and provide an immersive experience for users.
3. Telepresence Technology - Disruptive innovation opportunity: Innovate telepresence technology to allow people to participate in events and socialize virtually from anywhere in the world.
Industry Implications
1. Event Technology - Disruptive innovation opportunity: Incorporate robotic avatars into the event technology industry to enhance remote event experiences.
2. Robotics - Disruptive innovation opportunity: Apply robotic advancements to the robotics industry by creating customizable avatars for various applications.
3. Virtual Reality - Disruptive innovation opportunity: Merge virtual reality and telepresence technologies to revolutionize the way people attend events and socialize remotely.
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