The Coca-Cola 'Recycled Safari' Puts Used Drinks to Good Use
Senduran Bhakthakumaran — April 12, 2012 — Art & Design
References: gizfactory & materialicious
When travelling, one thing is for sure, an individual does not have to worry about having to search for a can of coke, and if visiting Tel Aviv, one must look out for this amazing Coca-Cola ‘Recycled Safari’ exhibit. Featuring dolphins, a gorilla and a few other animals, these models are all constructed from used Coca-Cola packages. They are extremely colorful and really show that the company takes the recycling of its vast array of products to heart.
Coca-Cola can be found virtually anywhere and that means an equal amount of waste can be found as well; however, the company splices this concept with this safari. Putting a heavy importance on the well-being of Mother Nature while simultaneously producing the most sought-after drink in the world is no easy feat, but Coca-Cola conquers it with this installation.
Coca-Cola can be found virtually anywhere and that means an equal amount of waste can be found as well; however, the company splices this concept with this safari. Putting a heavy importance on the well-being of Mother Nature while simultaneously producing the most sought-after drink in the world is no easy feat, but Coca-Cola conquers it with this installation.
Trend Themes
1. Recycling Art - Creating art and installations from recycled materials in an effort to promote sustainability.
2. Branded Installation - Brands creating interactive and visually appealing installations to promote their products and message.
3. Eco-friendly Packaging - Increasing usage of eco-friendly and recyclable packaging materials.
Industry Implications
1. Beverage Industry - Opportunities for the beverage industry to invest in sustainable packaging and promote recycling efforts.
2. Art Industry - Opportunities for the art industry to create eco-friendly installations and promote sustainability.
3. Marketing and Advertising Industry - Opportunities for marketing and advertising professionals to create branded installations highlighting a company's commitment to sustainability and eco-friendly initiatives.
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