The Coca-Cola Bag is a Brilliant Solution
Courtney Scharf — July 6, 2012 — Eco
Addressing a curious issue in El Salvador, the Coca-Cola bag is an ingenious solution to the issue of expensive glass bottles.
Noticing a trend that most consumers in the country could not afford to buy the drink in a returnable glass bottle, and instead taking their soda in disposable bags, Coke decided to capitalize on the problem and make the best of the issue. Creating its own biodegradable plastic bags, which were shaped like the classic coke bottle with the logo on front, the brand created a solution which improved the customer experience for buyers.
To promote its clever response to the problem, Coke released an accompanying video explaining the bottle-shaped bags. Giving even more visibility to this ingenious solution, this is a crisis handled very well by the ever-popular cola brand.
Noticing a trend that most consumers in the country could not afford to buy the drink in a returnable glass bottle, and instead taking their soda in disposable bags, Coke decided to capitalize on the problem and make the best of the issue. Creating its own biodegradable plastic bags, which were shaped like the classic coke bottle with the logo on front, the brand created a solution which improved the customer experience for buyers.
To promote its clever response to the problem, Coke released an accompanying video explaining the bottle-shaped bags. Giving even more visibility to this ingenious solution, this is a crisis handled very well by the ever-popular cola brand.
Trend Themes
1. Biodegradable Packaging - The trend of using biodegradable packaging materials creates an opportunity for innovative solutions like Coca-Cola's biodegradable plastic bags.
2. Affordable Packaging - The trend of addressing affordability issues in packaging can lead to disruptive innovations like Coca-Cola's affordable bag alternative to costly glass bottles.
3. Customer Experience Enhancement - The trend of improving customer experience through innovative packaging solutions presents an opportunity for brands to create unique experiences, as demonstrated by Coca-Cola's bottle-shaped bags.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can benefit from disruptive innovations in biodegradable and affordable packaging like Coca-Cola's bag solution.
2. Sustainability - The sustainability industry can explore innovative packaging options like Coca-Cola's biodegradable plastic bags to reduce environmental impact.
3. Consumer Goods - The consumer goods industry can leverage customer experience enhancement trends, like Coca-Cola's bottle-shaped bags, to differentiate their products and attract consumers.
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