Club House & Superfan Nav Bhatia Uncover Unique, Holiday Dishes
Grace Mahas — October 5, 2020 — Marketing
With Thanksgiving around the corner, iconic spice brand, Club House, partnered with 'Superfan' Nav Bhatia to discover what unique dishes Canadians enjoy during the holiday. The survey aimed to discover what the modern Canadian Thanksgiving table features, especially as new Canadians "weave their cultural backgrounds into the tastes of the holiday." Some notable findings included that nearly all new Canadians celebrate Canadian Thanksgiving, and almost half blend typical Canadian Thanksgiving dishes with dishes from their cultural heritage.
"Having lived in Canada for more than 40 years, I've adopted many Canadian traditions and passions, including my love for basketball. For Thanksgiving, it's important to me and my family that we celebrate as Canadians but integrate traditional flavors and dishes that remind us of our heritage," said Nav Bhatia. "I'm proud to support Club House in their effort to learn how Canadians are celebrating and what they're eating, underscoring the diversity that makes up our country."
Nav will be sharing some of the delicious suggestions, dubbed 'Super-Dishes,' to taste test for his family Thanksgiving which he will showcase on his social media.
Image Credit: Push Marketing Group (CNW Group/Club House)
"Having lived in Canada for more than 40 years, I've adopted many Canadian traditions and passions, including my love for basketball. For Thanksgiving, it's important to me and my family that we celebrate as Canadians but integrate traditional flavors and dishes that remind us of our heritage," said Nav Bhatia. "I'm proud to support Club House in their effort to learn how Canadians are celebrating and what they're eating, underscoring the diversity that makes up our country."
Nav will be sharing some of the delicious suggestions, dubbed 'Super-Dishes,' to taste test for his family Thanksgiving which he will showcase on his social media.
Image Credit: Push Marketing Group (CNW Group/Club House)
Trend Themes
1. Blended Canadian Thanksgiving Dishes - Opportunity to create innovative recipes that merge traditional Canadian Thanksgiving dishes with diverse cultural flavors.
2. Celebration of Cultural Heritage in Canadian Thanksgiving - Opportunity to market products and services that cater to the integration of cultural backgrounds into the holiday festivities.
3. Social Media Influence on Holiday Menus - Opportunity to leverage social media platforms to showcase unique Thanksgiving recipes and inspire consumers to try new dishes.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to develop products that cater to diverse Thanksgiving menus.
2. Cooking and Kitchenware - Opportunity for kitchenware companies to offer innovative tools and equipment to create blended Thanksgiving dishes.
3. Restaurant and Catering - Opportunity for restaurants and catering services to offer blended Thanksgiving menus that combine traditional Canadian dishes with international flavors.
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