Club Crisps and Mike's Hot Honey Created Spicy-Sweet Crisps for Snackers
Laura McQuarrie — May 7, 2024 — Lifestyle
References: clubcrackers & instagram
Consumers are craving "swicy" flavors, prompting brands like Club Crisps and Mike's Hot Honey to come together and create sweet and spicy snacks to satisfy their taste buds. The all-new Club Crisps flavored with Mike's Hot Honey is a limited-time treat that's as crispy and buttery as ever, with more of the sweet, hot and spicy flavors that fans want.
This first-ever collaboration from Club Crisps caters to the ever-growing spicy snacker segment by sharing the taste of Mike's Hot Honey's signature 100% pure honey infused with chili peppers. Club Crisps flavored with Mike's Hot Honey are available for a limited time at retailers nationwide.
This sweet and spicy flavor rounds out the crisp brand's current offerings, which include Sea Salt, Ranch, Sour Cream & Onion and Sweet & Salty varieties.
This first-ever collaboration from Club Crisps caters to the ever-growing spicy snacker segment by sharing the taste of Mike's Hot Honey's signature 100% pure honey infused with chili peppers. Club Crisps flavored with Mike's Hot Honey are available for a limited time at retailers nationwide.
This sweet and spicy flavor rounds out the crisp brand's current offerings, which include Sea Salt, Ranch, Sour Cream & Onion and Sweet & Salty varieties.
Trend Themes
1. Spicy-sweet Snack Collaborations - Brands are teaming up to create flavorful sweet and spicy snacks to cater to the 'swicy' flavor trend.
2. Limited-time Flavor Expansions - Limited-time offerings are being introduced by snack brands to tap into the growing demand for unique taste experiences.
3. Growth of Spicy Snacker Segment - The expansion of the spicy snacker segment is driving brands to introduce more products with hot and spicy flavors.
Industry Implications
1. Snack Food Manufacturing - The snack food industry has opportunities to innovate by creating more collaborations that combine sweet and spicy flavors.
2. Retail Industry - Retailers can capitalize on the trend of limited-time flavor expansions by offering exclusive products to attract more customers.
3. Food and Beverage Retailing - The food and beverage retail sector can target the spicy snacker segment by stocking a variety of hot and spicy snack options.
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