The Remy Martin Club Connected Bottle Battles Spirit Piracy
Rahul Kalvapalle — July 6, 2015 — Lifestyle
References: remymartin & gizmag
Fine cognac distiller Remy Martin and digital innovators Selinko have teamed up to develop the Remy Martin Club Connected Bottle, a bottle fitted with technology that allows for spirits to be authenticated and also warns when bottles have been opened.
The Remy Martin Club Connected Bottle uses Selinko's NFC (near-field communication) technology and features a tamper-proof NFC tag embedded into the bottle's sealing capsule. When a person gets their hands on a bottle of fine cognac, they can use an Android smartphone app and tap their phone on top of the bottle to access information about the authenticity of the contents.
Users can be warned if the bottle's seal has been broken, protecting them against fraud in both physical retail spaces as well as the online market.
The Remy Martin Club Connected Bottle uses Selinko's NFC (near-field communication) technology and features a tamper-proof NFC tag embedded into the bottle's sealing capsule. When a person gets their hands on a bottle of fine cognac, they can use an Android smartphone app and tap their phone on top of the bottle to access information about the authenticity of the contents.
Users can be warned if the bottle's seal has been broken, protecting them against fraud in both physical retail spaces as well as the online market.
Trend Themes
1. Connected Bottles - The development of connected bottles presents opportunities for enhancing product authentication and preventing counterfeiting.
2. NFC Technology - The use of NFC technology in bottles enables consumers to easily access information and verify the authenticity of the product.
3. Anti-fraud Measures - The implementation of tamper-proof sealing capsules and smartphone apps provides anti-fraud measures for spirits and other products.
Industry Implications
1. Fine Cognac - The fine cognac industry can leverage connected bottle technology to protect their brand against counterfeit products and enhance consumer trust.
2. Alcoholic Beverages - The alcoholic beverages industry can benefit from NFC technology to create a more transparent supply chain and combat counterfeit products.
3. Luxury Goods - The luxury goods industry can explore the use of tamper-proof seals and smartphone apps to assure customers of product authenticity and prevent fraud.
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