Cloud Cushion is a Moisturizer by and for Women of Color
Laura McQuarrie — February 18, 2022 — Fashion
References: eadem.co & realsimple
Eadem's newest product, Cloud Cushion, is a lightweight, fluffy moisturizer with brightening benefits and it sothes, deeply hydrates and delivers reparative properties upon contact. The airy brightening moisturizer created by and for women of color helps to reduce the appearance of dark spots thanks to a formula consisting of peptides, ceramides and snow mushroom.
Suitable for all skin types, the product is for "no-residue, bouncy skin" and a supported moisture barrier. The fragrance-free formula is ultra-luxe and it leverages Smart Melanin Technology. Chamomile extract and powerhouse ingredients like black seed extract are mindfully included in the formula to share numerous anti-inflammatory, antioxidant and antimicrobial benefits.
To elevate the experience of using Cloud Cushion (and make it more hygienic) the brand created the Fufu Spoon.
Suitable for all skin types, the product is for "no-residue, bouncy skin" and a supported moisture barrier. The fragrance-free formula is ultra-luxe and it leverages Smart Melanin Technology. Chamomile extract and powerhouse ingredients like black seed extract are mindfully included in the formula to share numerous anti-inflammatory, antioxidant and antimicrobial benefits.
To elevate the experience of using Cloud Cushion (and make it more hygienic) the brand created the Fufu Spoon.
Trend Themes
1. Brightening Moisturizers for Women of Color - Creating brightening moisturizers specifically for women of color presents an opportunity for companies to address a previously ignored market.
2. Smart Melanin Technology - Incorporating Smart Melanin Technology into skin care products presents a potential opportunity for companies to develop innovative and customized skin care solutions.
3. Hygienic Packaging Innovation - Creating hygienic packaging innovations, like Eadem's Fufu Spoon, showcases a marketable and distinct feature that can set products apart from competitors.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can expand their product offerings by creating versatile and inclusive skin care solutions for women of color.
2. Technology - The integration of technology into traditional skincare routines can offer opportunities for innovation and customization in skincare formulations.
3. Packaging - Creating sustainable and hygienic packaging innovations that have added value for consumers can benefit any industry looking to set themselves apart from competitors.
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