The Clorets 'Maybe It's Your Breath' Stickers Explain Romantic Fails
Jamie Danielle Munro — June 21, 2011 — Lifestyle
References: ogilvy.co.za & creativecriminals
For anyone who has ever thought character motivations were lacking in tenacity for feature films, the Clorets 'Maybe It's Your Breath' campaign gives an alternative explanation. The clever stickers by Ogilvy South Africa are placed on popular romance movie covers to explain the lack of love.
Films such as Never Been Kissed and Just Friends are just two of the films featured in the campaign. Who knows, maybe Clorets is on to something here. If bad breath is the case, these actors do a great job at pretending their co-workers smell minty fresh, especially for those mad make-out sessions. Nevertheless, the Clorets 'Maybe It's Your Breath' ads are a hilarious angle on classic romance films. Perhaps this explains Napoleon Dynamite's lack of love.
Films such as Never Been Kissed and Just Friends are just two of the films featured in the campaign. Who knows, maybe Clorets is on to something here. If bad breath is the case, these actors do a great job at pretending their co-workers smell minty fresh, especially for those mad make-out sessions. Nevertheless, the Clorets 'Maybe It's Your Breath' ads are a hilarious angle on classic romance films. Perhaps this explains Napoleon Dynamite's lack of love.
Trend Themes
1. Film-inspired Advertising - Opportunity for brands to use popular films as a platform for creative and humorous advertising campaigns.
2. Explaining Character Motivations - Potential to provide alternative explanations for character motivations in movies, offering a fresh perspective for audiences.
3. Humorous Advertising Campaigns - Growing trend of using humor to engage consumers and create memorable brand experiences.
Industry Implications
1. Film Industry - Opportunity for film studios and distributors to collaborate with brands for creative marketing campaigns.
2. Advertising Industry - Opportunity for advertising agencies to create unique and humorous campaigns that resonate with consumers.
3. Consumer Goods Industry - Opportunity for consumer goods brands, like Clorets, to leverage popular culture references to promote their products.
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