These Condiments are Labeled with White Text on Clear Mason Jars
Ady Floyd — July 22, 2015 — Art & Design
References: behance.net & packageinspiration
This student project created by Ivy Walsh showcases the 'Dalmatia' spreads in clear Mason jars. The labels created by Walsh are simple, clear and elegant. She only uses uppercase white letters to announce the product's name and flavor.
The Mason jars are miniature versions that truly focus on the product. The colorful spreads can be seen inside the clear mason jars, which makes a beautiful background to the bold white letters. The flavor of the spread takes up the most amount of space --- over half the jar and below that is a thin white banner. The banner reads the brand's name, nutrition facts and ingredients.
The ultimate goal of this project was to create a simple label that did not overshadow the product itself. Through the use of clear jars and minimalist labels, the goal has certainly been accomplished.
The Mason jars are miniature versions that truly focus on the product. The colorful spreads can be seen inside the clear mason jars, which makes a beautiful background to the bold white letters. The flavor of the spread takes up the most amount of space --- over half the jar and below that is a thin white banner. The banner reads the brand's name, nutrition facts and ingredients.
The ultimate goal of this project was to create a simple label that did not overshadow the product itself. Through the use of clear jars and minimalist labels, the goal has certainly been accomplished.
Trend Themes
1. Minimalist Packaging - Opportunity for brands to create simple and clear labels that highlight the product and do not overshadow it.
2. Transparent Containers - Potential for brands to use transparent jars or packaging to showcase their products and create a visually appealing background.
3. Letter-labeled Design - Opportunity for brands to use uppercase white letters to announce product names and flavors, creating a clean and elegant packaging design.
Industry Implications
1. Food and Beverage - Food and beverage brands can adopt minimalist packaging and transparent containers to enhance the visual appeal of their products on the shelves.
2. Cosmetics - Cosmetic brands can explore the use of minimalist labels and transparent packaging to showcase their products and create a modern and sleek look.
3. Home Decor - Home decor brands can embrace the minimalist packaging trend and use transparent containers to enhance the presentation of their products, allowing customers to see the product itself.
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