Cleancult Debuted a New Festive Capsule Just in Time for the Holidays
Grace Mahas — November 12, 2021 — Eco
References: cleancult
Cleancult, the zero waste brand, recently launched an innovative Foaming Hand Soap. The new offering is an extension of the brand's beloved hand soap line and contains no harsh chemicals and is safe for kids and sensitive skin. In addition, the soap boasts a coconut base and is packed with Vitamin E to offer a nourishing clean that restores moisture, with a unique foam and lather that rinses hands clean without drying out the skin.
The Foaming Hand soap is available in two garden-inspired scents: Lavender and Eucalyptus Tea Tree. Following Cleancult's zero-waste business model, the soap is packaged in 32 oz. paper-based refill cartons that are 100% recyclable, combined with refillable, shatter-resistant glass dispensers to house the formulas.
Alongside the new foaming hand soap, the brand also debuted a Holiday Hand Soap Bundle complete with both available Foaming Hand Soap scents and two glass refill bottles.
Image Credit: Cleancult
The Foaming Hand soap is available in two garden-inspired scents: Lavender and Eucalyptus Tea Tree. Following Cleancult's zero-waste business model, the soap is packaged in 32 oz. paper-based refill cartons that are 100% recyclable, combined with refillable, shatter-resistant glass dispensers to house the formulas.
Alongside the new foaming hand soap, the brand also debuted a Holiday Hand Soap Bundle complete with both available Foaming Hand Soap scents and two glass refill bottles.
Image Credit: Cleancult
Trend Themes
1. Zero-waste Hand Soap - There is an opportunity for innovative brands to create zero-waste, refillable hand soap and cleaning products.
2. Nourishing, Eco-friendly Ingredients - There is a growing trend of consumers looking for nourishing, eco-friendly ingredients in their personal care products, creating an opportunity for natural and sustainable brands.
3. Festive and Seasonal Product Launches - With the success of holiday-themed launches like Cleancult's Holiday Hand Soap Bundle, there is an opportunity for brands to capitalize on the holiday season with limited-time, seasonal product offerings.
Industry Implications
1. Personal Care - Innovative brands can disrupt the personal care industry by offering zero-waste, eco-friendly, and nourishing products that are safe for kids and sensitive skin.
2. Sustainability - Sustainability-focused brands can capitalize on the growing trend of consumers seeking products that are good for the environment and use eco-friendly ingredients.
3. Seasonal Products - By launching limited-time, festive products, brands can capitalize on the excitement surrounding the holiday season and create buzz around their offerings.
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