The Brazilian Symphony Orchestra's App Introduces Classical Music for Kids
Laura McQuarrie — July 14, 2015 — Tech
References: osb.br & creativeguerrillamarketing
In order to make classical music for kids seem fresh and appealing, the Brazilian Symphony Orchestra created the Class of Classics app.
The orchestra found that it has a strong appeal to people over the age bracket of 65, but it sought to introduce classical music to a new generation. With the help of technology, the Class of Classics app reveals how classical music may already be a part of a child's favorite things, such as in the background music of a beloved cartoon.
The orchestra recorded the soundtracks of cartoon episodes to classical music, making it possible for kids to get a newfound appreciation for the instruments and genre. To hear more beyond what could be played through a mobile device's speakers, the app also connected kids to nearby classical concerts.
The orchestra found that it has a strong appeal to people over the age bracket of 65, but it sought to introduce classical music to a new generation. With the help of technology, the Class of Classics app reveals how classical music may already be a part of a child's favorite things, such as in the background music of a beloved cartoon.
The orchestra recorded the soundtracks of cartoon episodes to classical music, making it possible for kids to get a newfound appreciation for the instruments and genre. To hear more beyond what could be played through a mobile device's speakers, the app also connected kids to nearby classical concerts.
Trend Themes
1. Classical Music in Apps - The Class of Classics app by Brazilian Symphony Orchestra introduces classical music to children through cartoons, creating opportunities for classical music industry to engage with new audiences through innovative apps.
2. Musical Education Apps - Education apps like Class of Classics can provide new opportunities for classical music industry to create educational apps that help children learn and appreciate classical music.
3. Music in Cartoons - Applying classical music to cartoons can create new possibilities within cartoon industry to introduce children to classical music as part of their favorite things at a young age.
Industry Implications
1. Classical Music - Class of Classics app by Brazilian Symphony Orchestra introduces classical music to new audiences through cartoons, creating new opportunities for classical music industry to engage and expand its audience.
2. Music Education - Education apps like Class of Classics have the potential to create new opportunities for music education industry, enhancing the development and experience of music education through innovative and interactive learning methods.
3. Cartoon Industry - The application of classical music to cartoons can create new disruptive opportunities within the cartoon industry, as it introduces children to classical music as part of their favorite things and can potentially enhance the appeal of cartoons to a wider audience.
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