Wendy's Revitalized a Fan Favorite with a New Chicken Fillet
Riley von Niessen — October 23, 2020 — Lifestyle
References: restaurantnews
Wendy's is updating its 'Classic Chicken Sandwich' with a new chicken fillet that's more flavorful, and adding a few refreshed toppings that perfectly complement the fan favorite.
The sandwich comes with a "premium all-white meat chicken breast that is juicy and crispy," which is topped with mayonnaise, tomato, pickles, and lettuce. A toasted bun holds the sandwich together. The juicy chicken fillet is also being included on other popular orders at the chain, including the 'Bacon Jalapeno Chicken Sandwich,' 'Asiago Ranch Chicken Club,' and 'Pretzel Bacon Pub Chicken Sandwich.'
Wendy's Chief Marketing Officer Carl Loredo spoke to the update, stating "We can’t wait for our fans to get their hands on the New Classic Chicken Sandwich which has the perfect crunch from breading and pickles paired with the juiciness and flavor of the fillet."
Image Credit: Wendy’s
The sandwich comes with a "premium all-white meat chicken breast that is juicy and crispy," which is topped with mayonnaise, tomato, pickles, and lettuce. A toasted bun holds the sandwich together. The juicy chicken fillet is also being included on other popular orders at the chain, including the 'Bacon Jalapeno Chicken Sandwich,' 'Asiago Ranch Chicken Club,' and 'Pretzel Bacon Pub Chicken Sandwich.'
Wendy's Chief Marketing Officer Carl Loredo spoke to the update, stating "We can’t wait for our fans to get their hands on the New Classic Chicken Sandwich which has the perfect crunch from breading and pickles paired with the juiciness and flavor of the fillet."
Image Credit: Wendy’s
Trend Themes
1. Revitalized Classic Chicken Sandwiches - Opportunity for fast food chains to update and upgrade their classic chicken sandwich offerings to cater to changing consumer preferences.
2. Flavorful Chicken Fillets - Potential for food manufacturers and restaurants to develop and market new chicken fillets with enhanced taste profiles to attract customers.
3. Premium Toppings - Demand for premium toppings on sandwiches presents an opportunity for condiment and produce suppliers to collaborate with foodservice providers and offer unique flavor combinations.
Industry Implications
1. Fast Food Chains - Fast food chains should explore updating their classic chicken sandwich offerings to capitalize on the growing demand for revamped menu items and satisfy evolving consumer tastes.
2. Food Manufacturers - Food manufacturers can invest in developing and marketing new chicken fillets with improved taste and texture to cater to the demand for flavorful and high-quality sandwich ingredients.
3. Condiment and Produce Suppliers - Collaboration opportunities for condiment and produce suppliers to work with foodservice providers in offering premium toppings for chicken sandwiches, creating unique flavor combinations that attract customers.
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