Emirates Classic Car Festival Uses Nostalgia to Sell Tickets
Vincent Salera — February 17, 2009 — Marketing
References: adsoftheworld
These ads for the Emirates Classic Car Festival are wonderful. Each ad touches on nostalgia from the golden age of the automobile. The three ads read, “When your wife was your GPS,” “When parking sensors were children in the backseat,” and “When air-conditioning meant lowering the windows.” I also love the creased vintage looking paper made to match the classic images of the automobiles.
The ads were created by advertising agency BPG Advertising, Dubai, UAE with creative direction by Ranesh Keswani, Ragesh Warrier and Rajaram Ojha. The excellent copy was written by Micky Kalita.
The ads were created by advertising agency BPG Advertising, Dubai, UAE with creative direction by Ranesh Keswani, Ragesh Warrier and Rajaram Ojha. The excellent copy was written by Micky Kalita.
Trend Themes
1. Nostalgia Marketing - Opportunity for companies to leverage people's emotions and memories to promote their brand.
2. Vintage Advertising - Opportunity to create ads that mimic a specific time period and use outdated methods to appeal to consumers.
3. Heritage Branding - Opportunity for brands to emphasize their history and tradition to create a sense of authenticity and reliability.
Industry Implications
1. Automotive - Opportunity for automotive companies to create marketing campaigns that highlight the history and evolution of their products.
2. Travel and Tourism - Opportunity for travel and tourism companies to use nostalgia to promote specific destinations and experiences.
3. Fashion - Opportunity for fashion companies to incorporate vintage styles and design elements that evoke nostalgia and a sense of timeless elegance.
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